The redesign of the ishopdea site aims to smoothen the user path and increase marketing efficiency. In order to increase the sale rate of the site. Through research, we've spotted some problems of the old site: ↳
new experience
The most significant modifications are made to the homepage and filter system. The new homepage showcases more marketing information such as promotions and recommended products. The filter and category system are optimized to offer a smoother customer experience. ↳
Result
Since the launch of the new website, there has been a 33% increase in sales rate compared to the old one. Customers have reported that the site responds faster than before and that they can find the products they want more quickly. ↳
